Facebook 数据共享

通过 Facebook 渠道中的数据共享设置，，，您能够选择在您的在线商店中网络客户数据和浏览行为的方式。。。数据共享工具（例如 Facebook Pixel 和 Facebook 转化 API）可让您跟踪订单和其他活动，，，这有助于您通过动态告白分析商店流量并改进告白定位。。。

数据共享是一种选择。。。固然客户数据能够改善宣传活动的成效和销售跟踪，，，但并非所有人都但愿共享他们的数据。。。必须奉告客户您将若何共享数据，，，并确定要共享的数据类型或数量。。。请确保您的隐衷政策是最新的，，，以便向客户提供此信息。。。

选择 Facebook 的客户数据共享级别

通过 Facebook 渠道，，，您能够选择网络数据以及在您的在线商店与 Facebook 之间共享数据的方式。。。在数据共享设置中，，，有三个级别可供选择：：尺度、加强或最高。。。有关客户跟踪的具体信息，，，请参阅 Cookie 和客户跟踪。。。

凭据您装置 Facebook 销售渠道的功夫，，，客户数据共享级别会提供分歧的隐衷设置。。。

若是您选择尺度，，，则 Facebook Pixel 会跟踪在线商店中的客户浏览行为。。；；阡榔鞯母姘桌菇仄髂芄蛔柚 Facebook Pixel 共享数据。。。

若是选择加强，，，您的商店将使用 Facebook 的转化 API 和 Facebook Pixel。。。转化 API 在 Shopify 和 Facebook 服务器之间发送采处事务。。。从服务器发送到服务器的数据无法被基于浏览器的告白拦截器阻止。。。设置为加强会共享您客户的小我信息，，，以与 Facebook 网络上的用户进行匹配。。。使用此设置网络的信息蕴含客户的姓名、地址、邮箱和电话号码，，，以及他们在您的在线商店中的浏览行为。。。有关具体信息，，，请参阅 Facebook 有关转换 API 的文档。。。

若是选择最高，，，您的商店将使用 Facebook 的转化 API 和 Facebook Pixel，，，并更新为使用 Facebook 的最新告白营销技术。。。转化 API 在 Shopify 和 Facebook 服务器之间发送采处事务。。。从服务器发送到服务器的数据无法被基于浏览器的告白拦截器阻止。。。设置为最高会共享您客户的小我信息，，，以与 Facebook 网络上的用户进行匹配。。。使用此设置网络的信息蕴含客户的姓名、地址、邮箱和电话号码，，，以及他们在您的在线商店中的浏览行为。。。有关具体信息，，，请参阅 Facebook 有关转换 API 的文档。。。

有关数据共享的具体信息，，，请参阅 Cookie 和客户跟踪。。。

设置 Facebook 数据共享

您能够在设置 Facebook Shop、Instagram Shopping 和 Facebook Marketing 期间启用客户数据共享。。。您还能够在 Facebook 渠道设置中随时启用和更改 Facebook 客户数据共享设置。。。

步骤：：

1. 在您的 Shopify 后盾中，，，转至销售渠道 > Facebook。。。

2. 点击设置。。。

3. 点击数据共享设置。。。

4. 在客户数据共享部门中，，，启用客户数据共享。。。

5. 在选择级别部门中，，，选择要启用的客户数据共享级别。。。

6. 若是您尚未衔接 Facebook Pixel，，，请对要用于客户数据共享的 Pixel 点击衔接。。。

客户数据共享活动

在 Shopify 中增长 Facebook Pixel 后，，，该 Pixel 可跟踪您在线商店中的某些事务，，，例如客户查看特定页面的功夫。。。您能够使用这些事务中的数据来具体相识客户与您的商店进行交互的方式。。。请在 Facebook 援手中心具体相识若何使用 Facebook Pixel 事务创建宣传活动并跟踪转化情况。。。

跟踪订单金额的事务将使用订单小计，，，不蕴含税费或运费。。。

在将 Facebook Pixel 与在线商店集成后，，，它会自动跟踪以下事务。。。

数据共享最佳做法

由于您掌管决定若何共享客户的小我信息，，，您必要确保您的客户相识您网络和处置其小我信息的方式。。。您有使命查看 Facebook 的针对 Facebook 业务工具的隐衷和数据使用的最佳做法并将此内容及任何其他有关信息蕴含在商店的隐衷政策中。。。为了援手您创建隐衷政策，，，您能够使用 Shopify 的隐衷政策天生器。。。

Shopify商户官网原文详情：：

Facebook data sharing

The Data sharing settings in your Facebook channel lets you choose how customer data and browsing behavior is collected in your online store. Data sharing tools, such as the Facebook pixel and the Facebook Conversions API, let you track orders and other events, which can help you analyze your store traffic and improve ad targeting through dynamic ads.

Data sharing is a choice. While customer data improves campaign performance and sales tracking, not everyone wants their data shared. It's important to tell your customers how you share data, and to decide what type of data, or how much data, you want to share. Make sure that your privacy policy is up to date to provide this information to your customers.

Choosing Facebook's customer data-sharing level

The Facebook channel lets you choose how you want data to be collected and shared between your online store and Facebook. In the data-sharing settings you have three levels to choose from: Standard, Enhanced, or Maximum. For more information about customer tracking, refer to Cookies and customer tracking.

Depending on when you installed the Facebook sales channel, the customer data-sharing levels offer different privacy settings.

If you select Standard, then a Facebook pixel tracks customer browsing behavior in your online store. A browser-based ad blocker can prevent the Facebook pixel from sharing data.

If you select Enhanced, then your store uses Facebook's Conversions API as well as the Facebook pixel. The Conversions API sends the purchase event between Shopify and Facebook servers. Data sent from server to server can't be blocked by browser-based ad blockers. The Enhanced setting shares your customer's personal information to match users on Facebook's network. The information that is collected using this setting includes your customer's name, location, email address, and phone number, as well as their browsing behavior in your online store. For more information, refer to Facebook's documentation about Conversions API.

If you select Maximum, then your store uses Facebook's Conversions API, Facebook pixel, and is updated with Facebook's latest advertising technology. The Conversions API sends the purchase event between Shopify and Facebook servers. Data sent from server to server can't be blocked by browser-based ad blockers. The Maximum setting shares your customer's personal information to match users on Facebook's network. The information that is collected using this setting includes your customer's name, location, email address, and phone number, as well as their browsing behavior in your online store. For more information, refer to Facebook's documentation about Conversions API.

For more information about data sharing, refer to Cookies and customer tracking.

Set up Facebook data sharing

You can enable customer data sharing during the set up of Facebook Shop, Instagram Shopping, and Facebook Marketing. You can also enable and change your Facebook customer data sharing settings at any time in the Facebook channel settings.

Steps:

1. From your Shopify admin, go to Sales channels > Facebook.

2. Click Settings.

3. Click Data sharing settings.

4. In the Customer data sharing section, enable customer data sharing.

5. In the CHOOSE LEVEL section, select the level of customer data sharing that you want to enable.

6. If you haven't connected a Facebook pixel, then click Connect on the pixel that you want to use for customer data sharing.

Customer data-sharing events

After you add a Facebook pixel in Shopify, the pixel tracks certain events on your online store, such as when a customer views a certain page. You can use the data from these events to learn more about how customers interact with your store. Learn more about using Facebook pixel events to create campaigns and track conversions at the Facebook Help Center.

Events that track an order value use an order's subtotal, which doesn't include taxes or shipping costs.

After you integrate a Facebook pixel with your online store, the pixel automatically tracks the following events.

Event name	Event description
ViewContent	When a visitor views a page, such as a product page
Search	When a visitor makes a search
AddToCart	When a visitor adds a product to the shopping cart
InitiateCheckout	When a visitor clicks the checkout button
AddPaymentInfo	When a visitor enters payment information in the checkout
Purchase	When a visitor completes a purchase and views the thank you page in the checkout

Data-sharing best practices

Because you decide how the personal information of your customers is shared, you need to make sure your customers understand how you collect and process their personal information. It's your obligation to review Facebook's best practices for privacy and data use for Facebook Business Tools, and include this and any other relevant information in a privacy policy in your store. To help you create a privacy policy, you can use Shopify's privacy policy generator.

文章内容起源：：Shopify商户官方网站